PR

The ups and downs of springtime have nothing on the storms taking place in the media universe this week. Preferring calmer waters, I have identified some nice reads from the week in social media: PR Newswire featured a post on its blog about creating viral content. The story is key, but the personality behind the story (or point of view)

One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted

The sun came out (for a minute) and the colorful Easter eggs will be popping up soon…so it must be baseball season! Oh and SPRING! To put a (Easter) bunny hop in your step, here are some chocolate nuggets of happenings I stumbled upon this week: PR Emergency! Every weary traveler sympathized with the physician (and ex-felon) who was dragged off

No matter where you are in your career, office boredom is bound to creep up on you at some point – especially during the doldrums of winter. To help office workers across the country alleviate their boredom at work, Boise Paper engaged its social media fans by asking to tap into their childhood skills and show off their best paper