PR

April 10, 2017

Tapping a Market Within a Market

The American Academy of Sleep Medicine (AASM) launched the telemedicine platform SleepTM to expand the reach, convenience and efficiency of sleep medicine across the country. As telemedicine continues to grow in the field of sleep medicine, AASM realized the virtual conferencing platform could also be useful to the durable medical equipment (DME) and home medical equipment (HME) providers who already have
April 7, 2017

From Measurement to Merriment

We had a very exciting week at LCWA! From measurement tips to learning from a consumer brand crisis and even a recommended reading list, there were some great tips and reads out there this week. Upping the Measurement Game: Measurement – it’s a constant struggle for PR firms, but one of the most important things we do. To brush up our
April 3, 2017

L.C. WILLIAMS & ASSOCIATES ACQUIRES PR FIRM JSH&A

I am thrilled to share this news!  CHICAGO – April 3, 2017 – L.C. Williams & Associates (LCWA) has acquired the business of JSH&A, an Oakbrook Terrace, Ill., public relations firm.  JSH&A brings food and beverage expertise and a long history of work with major brands and household names.  It will complement LCWA’s current roster of clients in the home
March 31, 2017

Facebook Tests ‘Rocket Ship’ and Other Space Discoveries

Another Facebook addition, the  2017 State of the Media Report and a new public library from NASA…all in all, another exciting week in reads on Twitter! Here are some of my favorite finds: Facebook Still Tops – According to the Cision’s “2017 State of the Media Report,” Facebook continues to dominate as the most valuable channel for audience engagement, growing