PR

So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too! An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective

This back-to-school season, the American Academy of Sleep Medicine (AASM) partnered with the Centers for Disease Control to promote the CDC’s recently announced recommendation to push back school start times. The announcement garnered significant interest from media outlets across the country, and AASM spokespeople were available to reiterate the importance of sleep for adolescents with priority media contacts. In addition

From new Facebook features to tips on improving writing, this week’s Twitterverse featured several helpful tools for both journalists and PR practitioners. Here are my favorite finds for the week: Facebook Launches Signal: Facebook has launched Signal, a new tool that help s journalists find and curate stories on FB and Instagram. Survey Says: Although most CEOs understand and appreciate

We’re baaa-aaaack. Fall is in the air and that means we’re in full monster mode with our client, 13th Floor Chicago. The Haunt is back for its second year in Melrose Park and we’re already scaring up some great media leads. To kick off the season and really spook Chicagoans, we’re also launching a “Scary Snapchat Selfie” sweepstakes, where we