June 7, 2019
It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe
May 21, 2019
Fighting Pancreatic Cancer with the Rolfe Foundation
LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease. Our goal
May 16, 2019
Eyeballs for Eblasts: Creating Attention-Grabbing Enewsletters That Drive Clicks
How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such
April 22, 2019
LCWA and Santa’s Village Make a Splash for Park’s 60th Anniversary
This summer, LCWA will help Santa’s Village celebrate its 60thanniversary with a Chicago-area media and influencer outreach campaign designed to showcase the amusement park’s long-standing tradition of creating life-long memories for local families. We kicked-off the celebration by announcing the planned addition of Santa Springs, a family-friendly, interactive water play attraction within the amusement park. News of the coming attraction