May 21, 2019
LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease. Our goal
May 16, 2019
Eyeballs for Eblasts: Creating Attention-Grabbing Enewsletters That Drive Clicks
How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such
April 22, 2019
LCWA and Santa’s Village Make a Splash for Park’s 60th Anniversary
This summer, LCWA will help Santa’s Village celebrate its 60thanniversary with a Chicago-area media and influencer outreach campaign designed to showcase the amusement park’s long-standing tradition of creating life-long memories for local families. We kicked-off the celebration by announcing the planned addition of Santa Springs, a family-friendly, interactive water play attraction within the amusement park. News of the coming attraction
April 11, 2019
Holding a Successful Facebook Sweepstakes
LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy