Social Media

Getting insufficient sleep and working while fatigued have become commonplace in the modern workforce, causing employees to experience cognitive declines and presenting employers with heightened safety risks and increased economic costs. So, LCWA and our client the American Academy of Sleep Medicine (AASM) — the leading voice in the sleep field — launched the “Sleep Works for You” campaign. This

Influencer partnerships have become a staple of many public relations campaigns, providing an effective way to promote product, increase brand awareness and generate authentic, engaging content. In fact, influencer-generated content (IGC) has proven to drive consumer engagement and sales. Here are just a few statistics that demonstrate why your brand needs to make the most of its IGC: Eighty-four percent

We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded