April 27, 2012
We love keeping an eye on the news and, as always, found quite a few interesting stories this week! PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it! Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly
April 26, 2012
Making the Most of a Major Media Placement
Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there. After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by
April 25, 2012
In the Mix…Local Flair Key to a Successful Event
In Bensalem, Pa., an event wouldn’t be an event without Mayor Joe. Long-time Bensalem Township Mayor Joe DiGirolamo helped our client Everest Institute kick off the grand opening of its new campus in suburban Philadelphia last week, cutting the ribbon with campus President Joe Nimerfroh and emissaries from the local state and federal representatives’ offices. Students already enrolled at Everest Bensalem participated,
April 23, 2012
In the Mix…An Earth Day Message from Trex
These days, recycling plastic bags is practically second nature. But when it comes to other types of household plastics, many people remain unaware of what can and cannot be salvaged and reused, causing recyclable items to end up in the garbage can. Our client Trex, one of the largest recyclers of polyethylene plastic in the nation, wanted to spread the