Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that

From ghosts and ghouls to tricks for tweets, our favorite finds on the LCWA Twitter feed this week certainly took on a spookier element as the Halloween weekend approaches.  Here’s a recap of what caught our eye this week:   What’s Not to “Like” – PR pros offered these suggestions for improving Facebook. We’re still waiting for Zuckerberg to chime

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and

From an out-of-this-world freefall to a momentous mobile milestone, it was a week of setting and breaking records — and 50 emerged as everyone’s lucky number! Here are some of our favorite stories from the past seven days:   Free Fallin’: Austrian daredevil Felix Baumgartner successfully completed a 24-mile free fall to set a new – and likely not-soon-to-be-challenged – world