Posts By Month

February 28, 2013

In the Mix…Size Isn’t Everything. A Powerful Reveal Is.

LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images
February 22, 2013

Favorite Finds

Guards up this week, Twitter friends! While Q dumped snow all over the Midwest, our Twitter feed was a-flurry with all sorts of hostile takeovers, worst of lists – ok, and some helpful tips, tricks and social media news, too. Below are a couple of our favorite stories from the week: Hack Attacks! Our hearts go out this week to Burger
February 15, 2013

Favorite Finds

From politics to love, the Twitterverse was full of partisan affairs, heartbreak and romance. Here are a few of our favorites from this week: Digital Love abounds in celebration of Valentine’s Day. Even when it isn’t the holiday of love, people often communicate with their significant other through cyberspace. Twitter’s new video sharing app, Vine, offers brands innovative ways to
February 14, 2013

In the Mix…Say Ahh to Get More Zzzz’s

Media is buzzing this month about how local dentists can help treat sleep apnea, and get you back on track for a more restful night’s sleep. LCWA worked with the American Academy of Dental Sleep Medicine (AADSM) to coordinate several stories on oral appliance therapy in national publications like First for Women and more local newspapers, like the Free Lance