2013 was a big year for bolstering the company’s social media presence for Trex Company, the leading provider of wood-alternative decking and outdoor living products. From Facebook to Pinterest to HOUZZ, the LCWA team put significant manpower behind Trex’s social expansion and the results were a resounding success! Facebook – By posting more engaging and inspirational images, promoting local Trex contractors

Did a potential presidential candidate ruin his chances with poor communications strategy? And how heated will the PR battle over minimum wage get this year? With topics like these, it’s no wonder PR execs have the sixth-most-stressful job in America (especially if you represent Dennis Rodman).  How damaged is Chris Christie? Christie declined comment and abruptly canceled a news conference during the bridge

Findings from a global vacuum survey conducted by client Electrolux revealed some key insights into the vacuum marketplace. Four percent of respondents around the world said that they vacuum naked and more than 31 percent of Americans named dust pick-up as the most important factor when choosing a vacuum. We shared these findings and more with key trade and consumer

Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and