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Below are some of the most intriguing things I found on the web this week. Band of Brands – Newcastle Brown Ale generated more than 4 million views of its call-to-action campaignthat invited other small brands that can’t afford a $4 million Super Bowl ad to join forces, with the final ad featuring 37 brands in only 60 seconds! Girls

LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection

Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate

Hollywood dominated the news this week with the announcement of this year’s Academy Award nominations. Check out the full list of this year’s contenders below, along with some other stories that caught our attention: Oscar Buzz: The Academy of Motion Picture Arts and Sciences announced its 2015 list of Oscar nominees this week. “Birdman” leads the race with 9 nominations, including a Best