February 27, 2015
It was another informative and unexpected week online. My favorite finds this week: Llamas and Dresses – The Federal Communications Commission may have decided the future of the Internet in its Net Neutrality decision on Thursday, but the Internet was more concerned with llamas and dresses. The Washington Post had seven reporters covering the story of two loose llamas in
February 26, 2015
Snow Joe Gives It Away on TODAY with Kathie Lee & Hoda
After the record-freezing temperatures and devastating snow across the Northeast and Midwest, nothing could be more timely than a snow blower giveaway. The LCWA/Snow Joe team secured and coordinated the first spot on the TODAY Show with Kathie Lee & Hoda “Give It Away” Sweepstakes in honor of Kathie Lee & Hoda reaching one million fans on Facebook. The powerful
February 20, 2015
Favorite Finds
The temperature may have dropped below freezing for most of the country this week, but social media news was hot this week! Check out my favorite finds below: New Marlboro Mascot? John Oliver created a new mascot recently for the Marlboro tobacco company: “Jeff the Diseased Lung in a cowboy hat.” Its hashtag #JeffWeCan has been a trending topic on
February 18, 2015
Trex Mixes with Media in Munich
With distribution in 42 countries around the world, Trex – the world’s largest manufacturer of high-performance composite decking – is no stranger to the global marketplace. To support Trex’s presence at the 2015 BAU Trade Faire in Munich, Germany, LCWA teamed with our international PRGN agency partners to promote the brand and its latest composite decking products and outdoor living solutions.