June 16, 2015
In an effort to stay on top of emerging social media trends, the LCWA team recently coordinated a successful sweepstakes for Trexon the online design and décor community, Houzz. LCWA was able to help launch the Trex “Decked Out” Sweepstakes in a space where contests and giveaways are uncommon, and as a result, more than doubled the number of followers on Trex’s Houzz page. Participants were asked to add selected images to their Ideabooks in order for a chance to win a piece of Trex Outdoor Furniture and were encouraged to share the sweepstakes with friends through multiple social platforms. The sweepstakes was heavily promoted across Trex’s other social media sites, such as Facebook and Pinterest, and ended up generating over 1,800 entries.