September 16, 2015

In the Mix…Starting to Scare

We’re baaa-aaaack. Fall is in the air and that means we’re in full monster mode with our client, 13th Floor Chicago. The Haunt is back for its second year in Melrose Park and we’re already scaring up some great media leads. To kick off the season and really spook Chicagoans, we’re also launching a “Scary Snapchat Selfie” sweepstakes, where we
September 14, 2015

An ‘Evergreen’ Topic

LCWA truly warmed up to our first initiative for new client Weil-McLain®, a leading manufacturer of hydronic comfort heating systems, when we announced the introduction this month of the highly energy efficient, sophisticated Evergreen™ boiler. Numerous leading trade journals already have covered the product launch, including Engineered Systems, Contractor Magazine, HVAC News and Healthcare Facilities Today. An important component of our
September 11, 2015

Favorite Finds

The beginnings of fall are in full force as Chicago Public Schools kick into gear! Here are my favorite finds this week: New species found – For anyone who is looking for a Ross Gellar from “Friends” in their life, check out the archaeologists from the University of Wisconsin have discovered a new relative of humans: Homo Naledi. Found in
September 4, 2015

Favorite Finds

From the #VMAs to #Deflategate, this week’s Twitterverse has been filled PR successes and failures, as well as some helpful tools for practitioners! Here are my favorite finds for the week: Bad Blood: While Nicki Minaj (@NICKIMINAJ) and Taylor Swift (@taylorswift13) seemed to have come to a truce, the “Anaconda” singer had some choice words for #VMAs host Miley Cyrus