Posts By Month

September 29, 2017

Twitterverse Hodgepodge: From Playboy to Poetry

Tons of new stories, social updates and haikus were being discussed, shared and retweeted this week! Here are my favorite finds: End of Iconic Media Empire – One of the most popular hashtags this week was #RIPHefner, in honor of the Playboy founder. Hugh Hefner built his bunny-branded entertainment giant from the ground up. Even if your clients are a
September 27, 2017

AASM Offers Online Bedtime Calculator to Help Families #MakeTime2Sleep

LCWA is a proud partner in the National Healthy Sleep Awareness Project, along with client the American Academy of Sleep Medicine (AASM), the CDC, Sleep Research Society and others. One of the project’s goals is to increase the amount of people getting the recommended hours of sleep for their age. That was the objective behind this summer’s #MakeTime2Sleep campaign, which
September 25, 2017

Back-to-School Tips Everyone Can Appreciate

We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations
September 22, 2017

Fall: A Season of Change

With Chicago weather in the 80s and up all week, and more in the forecast, it’s hard to believe we are celebrating the first official day of fall. Yet as many of us can’t wait for cooler temperatures, change is already in the air for these finds this week: Rolling Stone Up for Grabs – Jann Wenner, found and owner