The Apple of My Eye

September 15, 2017
The calendar says we still have one week left of summer, but the Starbucks Pumpkin Spice Latte says it is already fall. That’s right, that means crunching leaves, carving pumpkins and – my favorite – picking apples. Check out my apple picks from the news this week:
  • A Line at the Apple Store – A full ten years since the iPhone was first introduced, Apple announced three new iterations of the iconic device at its release event this past Tuesday at the new Steve Jobs Theater. To most, the news means not much more than higher quality photos and a hit to their bank account, but to the communications industry it means new technologies driving the way we connect with brands and with each other. Forbes looks beyond the hype to what the new iPhone means for the future.
  • International Eat An Apple Day – Tomorrow, September 16th, people all over the world will be celebrating International Eat An Apple Day with fresh apples, caramel apples, apple pies, and every apple concoction you can imagine. Some of our LCWA Team members have been down in Kentucky this week with our client Jim Beam, so may we suggest a little happy hour celebration with a Jim Beam Apple & Soda?
  • An Apple A Day Keeps the Doctor Away – but that may not be enough. A new study has found that people stay sedentary for 12.5 hours or more a day have the highest risk of death from any cause. So maybe eat your apple a day while walking…
  • Pink Ladies in the Big Apple – New York Fashion Week came to a close this week with some definite trends popping up beyond the runways. While NYFW is about the new spring collections debuting, just as much attention is given to the street style of those attending. One of the biggest trends in street style was combining pops of color, specifically red and pink together. Spring fashion in the last week of summer and a blog post about fall…now I am really confused.