Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –

Whether it’s a boss that drones on and on with nothing but clichés, equipment that doesn’t work, or constant interruptions while on a conference call, office life is full of daily frustrations. While these challenges are enough to raise anyone’s blood pressure – could they also be an unlikely source of humor? We certainly thought so, and with our client

Lately, it seems like getting on an airplane is a bad idea – whether you’re a giant bunny (really bad idea) or a stroller-toting mother of twins (leading to PR success for American Airlines). Get your popcorn (or pretzels) ready, turn off SportsCenter and get that arm loose because here are some of the hottest trending topics from the past

The ups and downs of springtime have nothing on the storms taking place in the media universe this week. Preferring calmer waters, I have identified some nice reads from the week in social media: PR Newswire featured a post on its blog about creating viral content. The story is key, but the personality behind the story (or point of view)