December 4, 2017

In the Marketing Mix: Experiential

The lines between traditional forms of communication are blurring. With more tools at our disposal than ever before, industry professionals have endless ways to tell a client’s story—one of which is by dropping the consumer right in the middle of that story. Experiential marketing connects brands with consumers by facilitating direct consumer interaction. For some greater insight into activating this
December 1, 2017

From Food Coma to News Coma

This week started out with everyone still in a food coma from Thanksgiving, but continued on to be a busy news week. From a royal engagement to holiday travel woes, there was a little bit of information for every category – good and bad. An American Princess – Everyone woke up on Cyber Monday to some cheerful and welcome news
November 29, 2017

Serving Up A Great Big Bowl of Deliciousness

Introducing New Alexia Premium Vegetable Side Dishes Amid busy lives and hectic schedules, families continue to seek ways to simplify their lives, especially in the kitchen. But simple doesn’t have to mean tasteless. Alexia Foods, a line of premium, frozen potatoes and all-natural side dishes, has introduced six new Alexia Premium Vegetables Sides. Flavors include: Cauliflower Risotto with Parmesan Cheese
November 27, 2017

900 North Michigan Shops Illuminate the Magnificent Mile

LCWA kicked off the holiday season with Illuminate 900, the second annual tree lighting ceremony hosted by our client 900 North Michigan Shops to benefit Make-A-Wish® of Illinois. With a gorgeous 50-foot tall tree at center stage, the event featured seasonal activities, holiday performances and a host of yuletide characters. Ushering in the holiday spirit, Santa led the countdown alongside