November 21, 2017

Holiday Prep

As we prepare to brine the turkey and bake pies this Thursday, it is a wonderful opportunity to prepare for the holidays – and the onslaught of retail media coverage. While I can’t wait for that slice of pie, here are a few of my favorite finds that make the week go a little faster to help get you to
November 20, 2017

“SMART” Insights on Public Relations in Brazil

From a shrinking media landscape to increasing competition for journalists’ attention, public relations professionals across the globe face many of the same challenges. However, thanks to a recent visit from Ana Julia Castilho, an account manager with our Public Relations Global Network (PRGN) partner SMARTPR, the LCWA team got an inside look at the unique environment and role of the
November 16, 2017

Staying Hungry for Chicago Food Media

Here at LCWA, we are always seeking to do more for our clients, and to be ahead of industry trends. That is to say…we stay hungry. Recently, that hunger became a little more literal as LCWA food PR team members attended the Publicity Club of Chicago’s luncheon “Word Hard, Play Harder: Chicago’s Food and Lifestyle Scene.” Highlighting industry trends, influencers
November 14, 2017

Insights from an Intern

Maggie McBrien recently completed her internship and will be joining LCWA as a full-time employee. I sat down with Maggie as she makes the transition from intern to assistant account executive to talk about her internship at LCWA. She had a lot to say about what she learned and shared her thoughts with me on the most important takeaways from