May 3, 2018
Let’s be honest, no one loves cleaning their floors. But, what if you could use a mop that takes the hassle out of traditional floor care? The Rejuvenate Click n Clean Multi-Surface Spray Mop System does just that by allowing you to move from surface to surface with ease and speed clean virtually any room in your home. The LCWA home PR team was tasked with launching this amazing product and getting people excited about the latest floor cleaner to hit store shelves.
To build excitement prior to the product’s May 1 availability, we worked with the “Megyn Kelly TODAY” show on a giveaway segment. The segment aired as part of the show’s “Club MK” promotion, which surprises the entire studio audience with useful and attention-grabbing products. The segment reached more than 2 million viewers and helped ignite immediate brand awareness. You can check out the segment onlineand get a Click n Clean unit of your own at HomeDepot.com.