July 2, 2018

Award Spotlight: AASM “Sleep Recharges You” Campaign Continues Success

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA
June 29, 2018

The Good, the Bad, but Mostly, the Ugly

They say beauty is in the eye of the beholder, but this week has been particularly ugly. From pets to people, here are some hideous highlights from this past week:  UGLY DOGS – A 9-year-old English bulldog named Zsa Zsa was named the winner of the 2018 World’s Ugliest Dog contest last Saturday. The win earned owner Megan Brainard $1500
June 26, 2018

Award Spotlight: Flooring Trade Media with Ecore

It’s easy to fall into the trap of thinking only the biggest budget, out-of-the-box campaigns can win awards – but that’s not always the case. Despite being a 147-year-old leading producer of performance commercial flooring, Ecore had minimal visibility in industry trade publications – a vital conduit to its key audiences of facility and commercial design specifiers. Best-known in the athletic
June 22, 2018

Social Scoop: Instagram TV, Soccer Induced Earthquakes and High-Heel Marathoning

The mix of trending topics this week runs far and wide. The “official” first day of summer flew by in a rainy disguise, and national #SelfieDay came and went right along with it. Here’s the social scoop for the week:  Instagram announced its newest app, IGTV, or Instagram TV. It’s only in the early stages of its launch, and many