This winter, Santa came to town in style with a fun seasonal adventure at one of Chicagoland’s premier shopping destinations. LCWA client, Water Tower Place has partnered with Portable North Pole (PNP), a web and mobile platform that specializes in customized Santa videos, to bring a unique virtual sleigh ride experience exclusively to Chicago. Driving awareness and visitors to the

One element of a well-rounded digital campaign is a set of banner ads. You know…the little rectangular ones you see on the side of your computer screen? They help drive traffic to your website, and clicks can be quantified to help you gain insight into your viewers. But what makes someone click on a banner ad when it is off in

Last season’s historic influenza-related death toll is driving more people to get vaccinated this year. The Centers for Disease Control and Prevention (CDC) estimates that more than 80,000 people died from the flu, while more than 900,000 were hospitalized, during the 2017-2018 season. To help people get ready for flu season, we connected the President of the Urgent Care Association

In October, I had the pleasure of meeting up with our Public Relations Global Network colleagues in Bucharest, Romania, hosted by our partner firm there, Free Communications. As always, it was wonderful to connect with and learn from our peers from around the globe. Some of the key takeaways from this conference include: Trend Spotting and Innovation A trend spotting