Recently we attended the Public Relations Society of America Chicago(PRSA) monthly luncheon about crisis communications. The panel of seasoned professionals provided many tips and insights from personal experience about surviving and navigating a crisis, and was a great reminder to dust off the crisis plan and be prepared for the next time you need it. Have a Plan The most

The web was certainly poppin’ this week with Popcorn Lover’s Day taking place yesterday and people sharing their thoughts on the newest words to be recognized in the English language. Here’s a roundup of all my favorite things from the week:  Food lovers rejoiced as we celebrated National Oreo Day on Tuesday, National Cereal Day on Wednesday and Popcorn Lover’s

Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.

As Chicago jumped through forecasts from spring, fall and winter temperatures this week, the social sphere was busy with trending topics. Here are just a few of my favorite finds from this week: Ladies’ Night – Johnny Walker has rolled out a limited edition of its iconic scotch, “Jane Walker,” in an attempt to help reach more women who can be “particularly intimidated”