February 13, 2018

Bringing Brand History and Heritage to Life

The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights
February 9, 2018

Braving Winter in Chicago

With the “biggest snow storm of the year” headed toward Chicago, everyone is starting to hibernate for the final six weeks of winter. Below are some of my favorite headlines of the week to keep you cozy over the weekend. Super Sunday – Just like that, the biggest sports night of the year came and went. While the game was
February 6, 2018

Weil-McLain Brings the Heat to 2018 AHR Expo

Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a
February 2, 2018

Self-selecting the News

As usual, it was a busy week for the news media, and social platforms are no different. Instead of the State of the Union on Tuesday, the State of the State in Illinois Wednesday or the building excitement for some football game this weekend, I focused my attention on some better business practices … and a little bit of nostalgia.