Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this

For one short moment this week, it was actually warmer in Chicago (64°F) than Phoenix, Ariz. (59°F) – giving LCWAers a brief taste of spring. Now that we’re back to reality, how do we deal with freezing winter temperatures? One word – carbs. Fortunately for us, social media delivered this week, with tasty holidays like #National Cherry Pie Day and

When tasked with promoting the ARM & HAMMER line of Pet Fresh bags, filters and carpet cleaner to both millennials and this fall, the LCWA home PR team leveraged the massive popularity of pet-focused online influencers to promote the products’ benefits and drive consumers to online retailers. To reach these distinct target audiences “where they live” online, we utilized a

It was a week of great highs and tragic lows. From the mountaintops of Pyeongchang to the hallways of a high school in Parkland, Florida, our spirits have been lifted and crushed. In an attempt to distract us all from these emotional extremes, following are some other stories that caught our eyes this week: Figure Skating or Fried Rice? –