Our client First Alert made noise in the smart home space with its launch of the Onelink Safe & Sound – a 3-in-1 alarm that serves as a first-rate smoke and carbon monoxide detector, premium home speaker and virtual assistant. It’s the first alarm with fully enabled Amazon Alexa built-in and high-end audio – putting it in a category of its

Recently, LCWA’s home PR team participated in a back-to-school co-op media tour for the Rejuvenate Click n Clean Multi-Surface Spray Mop System. Hosted by TV host and lifestyle expert Ereka Vetrini, the tour featured top products that help moms survive the hectic school year. Leveraging the company’s existing commercial video, Vetrini spoke about the mop’s maneuverability, touting its ability to

Most PR campaigns are focused on generating strong media coverage to ensure key messages are delivered to target audiences. But not all media coverage is created equal, and it is important to focus on securing high-quality coverage that meets specific criteria depending on the campaign. Here are four questions to consider when vetting a media opportunity. Is the Outlet a

Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to