Writing a winning feature story pitch can be both one of the biggest challenges and most rewarding parts of the PR world. With the convenience of email, editors receive an endless number of pitches daily. So, how do you stand out from all the rest? As PR professionals, we’re always asking ourselves – Is this story compelling enough? Will it

Twelve states. Twelve laws. Twelve anniversaries. What do these numbers mean for our client, First Alert? Twelve unique opportunities to spread awareness of the importance of replacing carbon monoxide (CO) alarms upon their expiration. As part of our work with home safety client First Alert, we monitor and report daily on any pending smoke and CO legislation that may impact

When it comes to generating high-quality results that matter to your clients, a satellite media tour (SMT) remains an effective public relations tactic. However, the approach to a SMT is different than it was just a few years ago. Today, it is important to employ a paid-earned-shared-owned model to maximize results and drive reach across television, radio and the Internet.

Keeping up the little things in life, such as vacuuming, make sure consumers’ homes continue running smoothly and effectively. However, many people do not realize the importance of changing vacuum bags and filters to keep their vacuum running at optimal performance. In fact, a full vacuum bag or clogged filter can inhibit a vacuum’s power, reducing suction, and leaving allergens