September 10, 2018

A Passport to International PR

Even when you’re a household brand name like Trex, things can get lost in translation. Ove r the past decade, the leading manufacturer of wood-alternative decking and railing has focused on expanding its global footprint. Today, Trex products are available in more than 40 countries. As the PR agency of record for Trex, the LCWA home PR team has been
September 7, 2018

Influence and Controversy

While the week was short, we still had plenty of trending news to keep us busy on social! Here are my top picks from this week: ·         Insta Shopping – Instagram is considering another new app – this time IG Shopping – that would let users browse goods that they would be able to purchase directly from the app. Currently,
September 4, 2018

Shorter Name, Bigger Audience

Our client, the Urgent Care Association of America (UCAOA) recently changed its name to the Urgent Care Association (UCA), and the organization is leveraging the rebranding as an opportunity to engage and expand its membership base. Just like its industry, the UCA is evolving, offering education, networking opportunities, advocacy, tools and connections for an ever-growing array of on-demand healthcare providers.
August 31, 2018

Goodbye Summer, Hello Fall

While the first day of fall isn’t until September 22nd, the internet this week was all things fall, from upcoming movie premieres and the return of the PSL to odd fall fashion trends. Also, some fast-food chains are making noise in the news this week. Here are my favorite finds: Welcome Back #PSL: It may not feel like fall just