August 23, 2013
As summer winds down in Chicago, brands are heating up social media in big ways that could have lasting effects on the future of online communications with consumers. Below are the stories we found most interesting this week.- J. Crew Debuts Fall Collection on Pinterest – In a first for the brand (and all other major retailers of women’s fashion), J. Crew gave Pinterest followers a first look at its new fall collection by debuting the pieces on Pinterest. Check it out, this could be a major trend among retailers in the coming seasons.
- Planning for a Social Media Crisis – No online brand manager likes a crisis, but, as major brands such as Rolling Stone and Chick-fil-A found out this year, social media crises do happen. Check out this handy infographic on how to best plan for an online crisis.
- Nike Celebrates 25 Years of “Just Do It” – Who says you can’t teach an old dog new tricks? LeBron James, Serena Williams and Bradley Cooper helped breathe fresh life into Nike’s iconic “Just Do It” tagline with a new ad spot.
- Demographics of Social Media – Looking for a handy guide to the “who, what where” of social media platforms? This infographic dives into the demographics of social media platform users.
- Facebook Rolls Out Embedded Posts to All Users – Building upon its inter-website integration, Facebook made available this week the ability to embed Facebook posts into other websites available to all users. Previously only available to news sites such as HuffPo.com and CNN.com, now any user with a third-party website can embed one of their Facebook posts directly onto the website pages.