As one of the country’s top agencies specializing in promoting home products, it seems every time we turn around we are facing another “Market.” Between the Spring and Fall Home Furnishings Markets in High Point, N.C., and the semi-annual Las Vegas Markets, planning for “Market” has become a quarterly tradition for LCWA. So, it only makes sense that over the

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods

While the White House continued to dominate the headlines, there were a few unrelated stories that somehow cut through the clutter. Here are a couple that captured our attention and tickled our funny bones: Copycats – This week, Instagram launched is latest update – a fun, but familiar, new feature called Face Filters. The selfie lenses closely mimic what was

After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago