This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for

From brand updates and future emojis to social media tips and tricks, there was no shortage of interesting stories in the Twitterverse this week. Here are some of my favorite finds: Apple of My Eye– Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP’s annual ranking of the top 100 global brands. With

Pop-up restaurants and supper clubs are popping up all across America, and TIME magazine profiled this trend and LCWA client PopUp Republic in a Feb. 16 edition story titled, “The Rise of PopUp Chefs.” The feature highlights the continued growth of these temporary dining venues in the U.S. and includesseveral quotes from Jeremy Baras, CEO of PopUp Republic, a Chicago-based

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: Power Up That Press Release: Do press releases still work in the age of cluttered inboxes and social media? According to Dan Zarella, a Hubspot researcher, the short answer is yes. This article from Visually offers