March 16, 2010
While in Las Vegas for Surfaces and the “Go all in with Pergo” event referenced by Allison in her previous post, I had a chance to stroll the show floor. Since most of my work lies specifically in the laminate flooring category, I kept my eyes peeled for the newest trends that editors and consumers alike will be talking about
February 23, 2010
An Update on the New Arts & Leisure Division
Thanks to Lewis Lazare, Chicago Sun-Times marketing columnist, for blogging about my recent move to LCWA to start the Arts & Leisure division. Click here to read his coverage. I am happy to report that the division is definitely up and running! We are currently promoting the grand opening of the new Theater Wit, Chicago’s newest live theater venue. Now
February 5, 2010
And the Award Goes To…
The awards season is upon us, and it’s not just for those in Hollywood. The PR profession has a plethora of plaques and trophies to pursue, with many competitions calling for entries during the first quarter of the year.I’ve been fortunate to win a few in my career (with apologies to Sally Field, “you like me, you must really like
January 28, 2010
Reaching New Heights at the International Builders’ Show
While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas. To illustrate how Trex is elevating the outdoor living category – literally – we hired a