September 30, 2019

AASM Shares Back-to-School Health Tips

To help prep parents and kids for back-to-school season, LCWA and the American Academy of Sleep Medicine conducted media outreach providing families with tips for a healthy sleep routine this school year. In conjunction with sleep hygiene recommendations for children, LCWA promoted the official sleep recommendations from AASM and drove parents to the online bedtime calculator, which allows users to
September 12, 2019

Kick off Annual Planning with Four Key Questions

Believe it or not, 2020 isn’t so far away. And while several organizations operate on fiscal years starting in July or even October, the majority of our clients embark now on planning for the traditional calendar year. Now is the time to regroup with the C-suite to discuss updates to long-term goals and any short-term projects. How do you balance
September 9, 2019

Multimedia News Release Powers Up Town/Gown Launch

Now in its third year, the Town/Gown Fire Safety Community Service Project teams institutions of higher education and fire departments to install First Alert alarms in at-risk homes and increase fire safety education in these communities. This unique, impactful project is coordinated through a partnership between First Alert, Campus Firewatch and the Michael H. Minger Foundation, and invites colleges, universities and
September 5, 2019

Back-to-School Fashion with North Riverside Park Mall

From colorful backpacks to comfortable athleisure, there’s a style for every kid no matter what grade they’re heading into this school year. LCWA client North Riverside Park Mall offers a one-stop-shop for youth school apparel. Its colorful selection of retail stores makes it easy for families to start the 2019-2020 school year in style. What’s more, there is even something