September 5, 2019
From colorful backpacks to comfortable athleisure, there’s a style for every kid no matter what grade they’re heading into this school year. LCWA client North Riverside Park Mall offers a one-stop-shop for youth school apparel. Its colorful selection of retail stores makes it easy for families to start the 2019-2020 school year in style. What’s more, there is even something for mom to feel like she is on trend when shuttling between the drop-off line and after-school sporting activities.
To showcase Instagram-worthy looks from a few of the mall’s stores, our Chicago PR team secured and coordinated a back-to-school fashion show on WCIU – The Jam. Outfitted in fancy new kicks and layers that easily transition into the fall, students dazzled The Jam hosts Felicia Lawrence and Carly Henderson with their new looks and ear-to-ear smiles. The segment was strategically timed to reach viewers just before the first bell rang and now lives on the WCIU website, YouTubechannel and Facebook page.