To kick-off the spring outdoor living season for our long-time client Trex, the world’s largest manufacturer of high-performance, wood-alternative decking, LCWA successfully pitched and secured high-profile exposure for the brand on “Home Front,” a live online Q&A hosted by The Washington Post. The widely followed and interactive platform proved to be an ideal showcase for Trex’s new spokespeople – deck

From the 88thAcademy Awards to Super Tuesday, politics dominated social media. Here are some of my favorite finds from the Twitterverse this week: Political Predictions – Did Cision accurately predict the Super Tuesday results using its social media monitoring tools? Not quite, but with nearly half the states correctly forecasted, it lends some credibility to using such tools to understand

As we near 2016, the Twitterverse is already buzzing with top 2015 lists and reflections on another year gone by. Here are my favorite finds from this week! Mr. and Mrs. Obama’s Top Pop Culture Picks – The President and First Lady shared their favorite movies, songs and TV shows from 2015. Plus, watch POTUS eat salmon that had been

This week included tons of announcements from brands and social media companies! Check out my favorite trends from the Twitterverse: Unboxing is Unbelievable – The volume of YouTube unboxing videos has boomed in recent years. Many are still user-generated videos, but brands are starting to get in on the action. Disney and Star Wars: The Force Awakens are hosting an