This week the Twitterverse offered lots of insight into who is on social media and how it’s affecting our behavior. Here are some of my favorite finds: Streaming is Changing Cultural Consumption – Music-streaming services such as Pandora are getting users to check out other genres they may not otherwise have been exposed to. Spotify listeners, for example, are exposed

Our client the American Academy of Dental Sleep Medicine kicked off its “Snories” media campaign with a survey to collect nationally-relevant, fun statistics that showcase the effect snoring can have on the bed partner’s sleep and on a couple’s intimate relationship. The report exposed several staggering statistics, such as a quarter of adults confess to becoming annoyed or angry when

Below are some of the most intriguing things I found on the web this week. Band of Brands – Newcastle Brown Ale generated more than 4 million views of its call-to-action campaignthat invited other small brands that can’t afford a $4 million Super Bowl ad to join forces, with the final ad featuring 37 brands in only 60 seconds! Girls

The First Alert Safety POD (Protection on Demand) is ready to go wherever you go and is generating a ton of media attention, thanks to seasonal outreach conducted by LCWA. The Austin-American Statesman and Chattanooga Free Press featured the First Alert Safety POD in holiday fitness gift guides – highlighting the alarm as a great present for friends and family