Last week, LCWA was on hand to help our client, Oakbrook Center, with the grand opening of DreamWorks Animation’s Adventure to Santa—a state-of-the-art, high-tech holiday cottage that allows visitors to embark on a virtual journey to the North Pole. Guests at the event enjoyed a spectacular light show, photographs with Shrek, food from several restaurants at Oakbrook Center and the opportunity to

Here are some of my favorite finds from the past week! Take the Challenge – Trending this week across all social media platforms is the #IceBucketChallenge. This marketing campaign serves as a great example of how something simple but fun can go viral – and generate $4 million in two weeks for the ALS Association! Internal on the Rise –

The weather is finally changing, and so is the world of public relations. Check out this week’s trending topics on the evolving business of social media: The New Era of Facebook – Given #Facebook is now a pay-for-play business, check out these tips to optimize Facebook ads. Moms Rock Marketing – This Sunday is #MothersDay, one of this week’s most

The Oscars stole the show this week on Twitter! From Jared Leto’s powerful acceptance speech to Jennifer Lawrence taking a tumble for the second year in a row, everyone has been tweeting about #Oscars2014! Best. Selfie. Ever. – When Ellen posted the selfie taken with 11 of Hollywood’s hottest celebrities, it became the most tweeted tweet ever – with more