Earned media remains a powerful way to build awareness and credibility, but it isn’t the only way brands can reach and engage priority audiences. Sponsored content offers a complementary opportunity to put useful, educational information in front of the right people – while giving brands greater control over the message, timing and distribution. But one sponsored article rarely drives sustained

When Latham, The Pool Company, decided to team up with USA Artistic Swimming, the connection between the two organizations was clear: both celebrate the power and beauty of being in the water. For the LCWA home PR team, the opportunity was to help bring that story to the media. Artistic swimming showcases incredible athleticism, blending strength, choreography and endurance into

We recently took part in a presentation by Qwoted, “Pitching Practices to Leave Behind in 2026,” which highlighted how pitching must evolve in today’s newsroom environment. According to the presentation, newsrooms have shrunk by roughly 20% since the pandemic and reporters are now juggling multiple beats at once. As a result, media inboxes are overflowing while deadlines come faster than

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage