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April 13, 2021

Influencers: The New Age of Marketing

It’s no secret that influencer marketing is on the rise. In 2019 alone, brands spent a whopping $8 billion on influencers by way of sponsored posts, long-term partnerships and commission. Whether you frequent YouTube and Facebook or prefer Instagram and TikTok, you’ll surely find yourself as a target of influencer marketing and may not even know it. However, as PR
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February 2, 2021

Celebrities Give the Gift of Outdoor Living to Deserving Friends

It’s never too early to begin planning for outdoor living season and our client, Trex Company, is on the radar of many after being featured in two star-studded episodes of HGTV’s “Celebrity IOU.” Fans of the Property Brothers, actor Justin Hartley of “This is Us,” and Rainn Wilson, better known as Dwight Schrute from “The Office,” tuned in recently to
October 5, 2020

Be Ready for the Unexpected This Fire Prevention Month

While our client First Alert, the most trusted brand in fire safety, works hard year-round to educate others about the importance of smoke and carbon monoxide (CO) safety, First Alert’s mission becomes increasingly important come Fire Prevention Month in October. Throughout the month, fire departments, nonprofit organizations and other safety advocate come together to educate the public about the importance of
May 7, 2020

Tips for Pitching Regional Magazines

PR professionals know that when it comes to pitching regional magazines it takes a customized approach to grab a reporter’s attention. While the pitch on its own may be interesting, it must have a local angle to make it relevant. Our team has recently found success generating spring placements for outdoor living leader Trex Companyin a number of regional media