Featured image for “Tips for Effectively Working with Vendors”
August 23, 2022

Tips for Effectively Working with Vendors

Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor.
Featured image for “Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex”
May 18, 2022

Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex

Outdoor living season is almost here! As many homeowners are looking forward to relaxing in their backyards, some may still be looking to get started on creating their very own outdoor oasis. To inspire DIY-savvy homeowners, we coordinated a collaboration between our client Trex Company and two popular DIY influencers to highlight the company’s new Trex Enhance Deck Kit, exclusively
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April 29, 2022

Wilsonart Influencer Program Drives Noteworthy Results

LCWA was charged with driving awareness for the Wilsonart Wetwall™ Water-Proof Wall Panel System and showcasing its beauty and benefits, including that it’s easy to install, durable and is a high-performing, low-maintenance wall panel solution for any wet area. Our home PR team turned to some of the best DIYers in the industry to form strategic partnerships that would help
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March 9, 2022

Putting the PR in Partnership Relations

Bathroom renovations continue to be one of the top home improvement projects tackled since the start of the pandemic, according to the National Association of Home Builders. As homeowners and DIYers alike seek easy and affordable solutions to visually transform bathrooms and wet areas, our team leveraged this trend to showcase our client, Wetwall, a Wilsonart Company, through a partnership