When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content:   Tailor your message. Instead

A press release is still an essential PR tool. From announcing a new product or service to expanding knowledge about a brand, press releases have remained a mainstay of journalism, even in the age of social media. When journalists’ inboxes are filled with press releases and news tips, make your press release standout by using the following tips: Press Release

With so many home products on the market, consumers continue to turn to bloggers to find the best products. During the past couple of months, the Rejuvenate home PR team worked with bloggers to coordinate a campaign to show how the Rejuvenate Click n Clean can clean any floor surface in the home – and fast. To reach our target

Social media was full of interesting trends this week – from bankruptcies to birthdays, here are my favorite finds: Every Millennial’s Favorite Holiday – National Avocado Day on Tuesday inspired many people to share their love for avocados (and Antoni Porowski), through memes and videos on social media. However, National Avocado Day didn’t go as planned for Chipotle… customers who