We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video

If you Google “CES,” you’ll receive about 903,000,000 search returns. If that alone doesn’t astound you, think about how challenging it must be for brands to cut through the clutter of the Consumer Electronics Show to make their mark on key journalists covering the mega event. Over the past several weeks, we helped one of our clients do just that

It’s a short work week for many – if not most – American workers. But the twittersphere doesn’t slow down for anyone! Here are some of my favorite finds from the penultimate week of the year! Mashablehas created a 90-second montage of the year’s news in review. It’s not been an easy year, quite clearly, but December ends on more of

I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram