So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too! An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective

It’s the last week of summer, so to speak, and the news pipeline has been filled with summertime fun and a constant flow of social media and communications insights. Here are some of my favorite finds from the week. Happy Labor Day weekend! Celebrating our National Parks – The White House helped spread word of the National Park Service’s 98th birthday via Twitter, reinforcing

It’s been a stormy week in Chicagoland, but the climate has been more temperate on Twitter the past several days. Here are some of my favorite finds: Founder and Brand Identity – This insight from Inc.com on leveraging a company’s founder for brand identity is particularly interesting given the American Apparel news this week. The 10 Percent Rule– Millennials are

SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity