July 13, 2012

Favorite Finds

As we’ve stared out our windows this week on the Taste of Chicago 38 floors below and a few blocks away in Grant Park, we’ve been following the annual event’s news on Twitter! Here’s a quick look at some of our favorite finds this week:   Cool graphics: PR Daily included a neat world map that illustrates the U.S. as the
May 9, 2012

In the Mix…Hide & See with SecureLine

The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope
April 25, 2012

In the Mix…Local Flair Key to a Successful Event

In Bensalem, Pa., an event wouldn’t be an event without Mayor Joe. Long-time Bensalem Township Mayor Joe DiGirolamo helped our client Everest Institute kick off the grand opening of its new campus in suburban Philadelphia last week, cutting the ribbon with campus President Joe Nimerfroh and emissaries from the local state and federal representatives’ offices. Students already enrolled at Everest Bensalem participated,
February 21, 2012

In the Mix…First Alert’s High Five Success

To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO