Recent insights from LCWA

Every May, Water Safety Month encourages families to take steps to enjoy the swimming season safely. This year, our client Latham Pools made waves with a pool safety awareness campaign led by Olympic gold medalist and World Champion skier Bode Miller. When planning the campaign, we knew we needed a voice who could speak to the issue with both passion

Ecore is knocking it out of the park following the announcement of its new partnership with the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS), which supports strength and conditioning professionals across Major League Baseball. Through targeted outreach and timely pitching, the story has landed in some of the industry’s top sports and trade media outlets. SportsField Management, Sports Business

Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most

Some topics – like climate solutions or cutting-edge technology – can feel daunting to communicate. But even the most technical or complex subjects can resonate when approached strategically. By focusing on clarity, relatability and audience needs, you can make intricate ideas accessible and impactful. Understand and Build Your Audience The foundation of any effective communication strategy is an understanding of