Recent insights from LCWA

Featured image for “Maximizing PR Efforts at Trade Shows”
April 17, 2025

Maximizing PR Efforts at Trade Shows

Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most
Featured image for “Breaking It Down: Communicating Complex Topics Effectively”
February 7, 2025

Breaking It Down: Communicating Complex Topics Effectively

Some topics – like climate solutions or cutting-edge technology – can feel daunting to communicate. But even the most technical or complex subjects can resonate when approached strategically. By focusing on clarity, relatability and audience needs, you can make intricate ideas accessible and impactful. Understand and Build Your Audience The foundation of any effective communication strategy is an understanding of
Featured image for “The Power of the Pitch”
January 15, 2025

The Power of the Pitch

When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage
Featured image for “Latham Makes a Splash at the 2024 Pool, Spa & Patio Expo”
December 5, 2024

Latham Makes a Splash at the 2024 Pool, Spa & Patio Expo

Participating in industry trade shows offers businesses an opportunity to enhance their visibility and reputation while showcasing new products and services, generating leads, engaging with customers, and strengthening their brand presence. At LCWA, we frequently assist our home PR clients in maximizing their trade show impact by facilitating pre- and post-show media pitching, writing and distributing press releases regarding what