Recent insights from LCWA

As part of our product roll out for the first line of Electrolux branded  countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a

It was a short week, but there was certainly no shortage of interesting stories around the web. Below are my favorite finds for the week. J L – Chevy released a media alert announcing the launch of their 2016 Cruze written entirely in the language of emojis. While they later distributed a more traditional release, the innovative announcement received mixed reactions. He’s Fired – Donald

The IHA “Inspired Home” summer media event took place on Thursday, June 11, at the Metropolitan West, an open and chic event space in the Clinton neighborhood just outside of Midtown – and LCWA client Contigo was on the scene, ready to help editors create inspired commutes for busy families on the go.  Contigo showed off a range of products

Despite the inclement weather Chicago is having, summer perhaps is starting to find its way just in time for the end of June! Here are my favorite finds this week: Instagram Update – The latest improvement includes updates on the Explore page, featuring curated sets of photos based on individual tops as well as dedicated pages for trending topics and