Recent insights from LCWA

November 8, 2012

In the Mix…Dignity Memorial Celebrates the Day of the Dead

Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we
November 7, 2012

In the Mix…Trex Distributor Meeting in The Big Easy

Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products
November 2, 2012

Favorite Finds

From Hurricane Sandy to Halloween to the presidential election nearing its end, this was a busy week for social media. Here are some stories that caught my eye:  Lend a Helping Hand: After the devastating impact of Hurricane Sandy, the TODAY show’s Digital Life blog shares where you can offer support. Politics is Personal: NPR apologizes to 4-year old Abigael
November 1, 2012

In The Mix…Tweeting the Way to a Good Night’s Rest with AADSM

Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that