May 11, 2012
No one made more headlines this week than the media itself! From “60 Minutes” and Timemagazine to Google+ and Klout, it was a big week for traditional and social media announcements. Following are a few of our favorites: A Hot New Hangout: Google+ rolled out its “Hangouts on Air” feature that lets you broadcast live sessions for anyone to watch.
May 9, 2012
In the Mix…Hide & See with SecureLine
The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope
May 4, 2012
Favorite Finds
Another week of obsessive media-consumption here at LCWA! Check out some of the stories that piqued our interest this week: Quick and Painless Pinterest Tips: Cision offers up 9 no-brainer tips on driving site traffic through Pinterest. Mom Blogger Motivators: A deeper look at what matters to mommy bloggers provides insight into building relationships The Facebook Factor: After Facebook adds
May 2, 2012
In the Mix…Celebrate Mom BeCause
It’s May and Mother’s Day is just around the corner! This year, the LCWA team is working with our client (Northbrook Court) to promote a program to help gift-givers find the perfect gift for Mom while contributing to two local charities. “Celebrate Mom BeCause” features more than 100 gift packages filled with all of Mom’s favorite things including culinary delights,