October 4, 2011
Back for the second year, First Alert is again hosting a sweepstakes on Facebook in honor of October’s Fire Prevention Month – only this year it’s even hotter. This week the team is busy launching a sweltering sweepstakes. First Alert’s “The Great Escape” takes consumers through the ins and outs of an escape plan, tells everyone the benefits of a
September 28, 2011
In the Mix…Eureka Facebook Hits 10,000 Fans
When our client Eureka tasked us with driving more fans to their Facebook page, so they could have more one-on-one interactions with consumers, we decided to use a major giveaway to get attention. We ran two different sweepstakes during three months. Just last week, the Eureka Facebook page reached 10,000 fans, representing an increase of more than 1,000 percent since
September 26, 2011
Getting Involved in Outside Organizations
As someone who thrives on a busy schedule, I have always looked to “extra-curricular” activities and organizations to help build my skill set. I currently sit on the board of the Public Relations Society of America (PRSA), Chicago Chapter, as the chair of the Young Professionals Network, and have found the work extremely beneficial. Not only do I have the
September 22, 2011
In the Mix…LCWA Welcomes PRGN Partners from around the World
This week, we are proud to welcome our PRGN partners from around the world as we host the Fall PRGN Conference in Chicago. With more than 60 participants, the conference is sure to offer valuable insight and networking for all of our members. We will start off the meeting with visits to the LCWA office and a social media discussion