September 9, 2011
One of our favorite projects each year is promoting the Electrolux Design Lab competition. This year’s theme, “Intelligent Mobility,” challenged design students from around the world to create home appliance concepts that could conceivably exist with current technology. Yesterday, the top winners were revealed and the U.S. finalist, Matthew Schwartz from Long Beach, Calif., won the People’s Choice Award (taken
September 7, 2011
The Role of Focus Group Moderators
Moderating a focus group is no easy task – it takes a lot of training, preparation and skills practice. Focus group moderators are charged with gathering opinions, feedback and thoughts from people in order to help understand a specific issue or topic. Here are some essentials for leading a successful focus group. Create a comfortable environment. Moderators must create an
September 2, 2011
In the Mix…Remembering 9/11
Today, Oakbrook Center paid a special tribute to the New York City Fire Department Ladder 3 Battalion 6, which lost 12 firefighters in the Sept. 11, 2001 terrorist attacks. Long-time Oak Brook resident Ed Donnelly spoke of his brother, Lieutenant Kevin W. Donnelly, who perished that day. In honor of Lt. Donnelly and others, Oakbrook Center donated $5,000 to the
August 30, 2011
In the Mix…Lighting Up Local Media with The Bacon Brothers
LCWA has gone Hollywood! To support Aurora’s Paramount Theatre and drum up publicity for tonight’s concert with The Bacon Brothers (comprised of popular actor Kevin Bacon and his brother Michael), we helped local media get one degree closer to Kevin Bacon by setting up interviews. Chicago Sun-Times, Daily Herald and Kane County Chronicle all ran stories in anticipation of the