Recent insights from LCWA

Satellite Media Tours (SMTs) are a popular public relations tool for reaching broadcast media – and for good reason. A well-executed SMT can provide wide exposure for a client in a relatively short period of time. An SMT typically involves offering a celebrity, expert or company spokesperson for remote one-on-one interviews with television stations. The back-to-back interviews are conducted via

Earlier this month, LCWA marked its 25th anniversary. One reason for our longevity? We strive to create partnerships with our clients. When that happens, nearly every public relations program succeeds. An equal partnership that fosters mutual trust, respect and creativity produces the best work. Under this arrangement, there is an absence of fear and intimidation. The agency can freely make

Online contests and sweepstakes are a great way to build excitement about your products, increase traffic to your website, boost sales and obtain valuable customer information. After coordinating several recent online contests for our client Eureka, I have amassed a few rules that should be followed when coordinating and conducting online contests: Dot your i’s and cross your t’s. Planning

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA. During the past 25 years, the public