Recent insights from LCWA

This week a mystery sound took over social media, Batman came out of retirement and Chicago’s skyline is slated to get some work done. Get the social scoop here: Do you hear what I hear? At LCWA, about 25 percent of our office heard Yanny, while most (75 percent) heard Laurel in the recent internet sound-off. It all started with

Spring cleaning is in full swing at L.C. Williams as our media relations team hit the ground running to promote the new Rejuvenate Click n Clean Multi-Surface Spray Mop System. Building on the momentum gained with a strategically timed product giveaway on the “Megyn Kelly Today” show, our team leveraged a series of tactics to generate media interest and coverage

The Twittersphere was busy with news from the fashion, tech, and social media industries. Here are my top picks from this week: Met Gala – The Met Gala was held this week, and the theme of “Heavenly Bodies: Fashion and the Catholic Imagination” left quite a stir. Rihanna stole the show with an outfit fit for the pope.  Zendaya and

Every brand has a heritage. Some are a bit deeper and richer than others, some a bit more colorful, but every company has a history they should be proud of and be willing to share. A company’s heritage is what sets it apart and makes it unique. As communicators, we have a responsibility to understand, appreciate and recognize this uniqueness