June 15, 2018
Major media announcements and adorable animals were trending Twitter topics this week. Here are some highlights from around the internet last week: Social Star – The social media sensation this week was a raccoon who scaled a 23-story building. If you lost sleep over #MPRraccoon, you can stop worrying; He’s been released back into the wild. After his brave urban
June 12, 2018
The Power of a Face-to-face Meeting
I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and
June 8, 2018
A Wacky Week of Crises and Cheese
The word of the week is “oops,” even if one brand did it on purpose. From an NBA story that’s nearly overshadowing the Finals to a breakfast announcement deserving of a double-take, social media provided some un- Brie-lievable stories this week. Bizarre B-Ball: In one of the weirdest stories in NBA history, Philadelphia 76ers president of basketball operations and general
June 5, 2018
Maximizing Social Media to Reach Patients
Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the