March 14, 2018
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning
March 13, 2018
You Always Need a Plan
Recently we attended the Public Relations Society of America Chicago(PRSA) monthly luncheon about crisis communications. The panel of seasoned professionals provided many tips and insights from personal experience about surviving and navigating a crisis, and was a great reminder to dust off the crisis plan and be prepared for the next time you need it. Have a Plan The most
March 9, 2018
“Holiday” Celebrations and New Words for Your Conversations
The web was certainly poppin’ this week with Popcorn Lover’s Day taking place yesterday and people sharing their thoughts on the newest words to be recognized in the English language. Here’s a roundup of all my favorite things from the week: Food lovers rejoiced as we celebrated National Oreo Day on Tuesday, National Cereal Day on Wednesday and Popcorn Lover’s
March 6, 2018
DIY Bloggers Show How to Keep a “Fresh Home Happening”
Influencer programs can be very effective at reaching specialized audiences if your strategy is on-point when choosing partners and platforms. In order to reach client Filtrete’s target audience of hardware store customers and other DIY enthusiasts, LCWA secured partnerships with three expert YouTube influencers to produce step-by-step video tutorials on replacing Filtrete vacuum bags, filters and belts to optimize performance.